home > programme > break out session 3
Development of cultural areas vs. Cultural development of areas
March 17 13:00 - 14:30 - Koepelzaal
with Liesbeth Jansen (director Westergasfabriek Amsterdam), Andrew McIlroy
(FutureCity) & René Hoogendoorn (director Strategic Projects ING
Real Estate Development)
Creative Industry is the buzzword these days! Players in the Creative Industry as well as economists go for it; following Richard Florida. But how can we forget the real estate world, talking about adding value to creativity and economy? Why did a lot of Creative Industries start in the brownfields of Cities? Space was affordable, atmosphere was authentic and there were the partners! These brownfields will slowly disappear, but still there are developers who do understand the values of the Creative Industries for their urban developments and vice versa! A workshop about the “partners in crime”, the “strategy for development of cultural areas” and models for development/maintenance Creative Hotspots.
